The term “revenue marketing” may not be one you hear often in the benefit administration space, but it’s an important one for us here at Hodges-Mace. We believe that our brand and our people matter, and the transparency and alignment we’ve created between finance and marketing echo those values.
Recently, our CFO & COO, Ron Shah, and our SVP of Marketing, Liz Sophia, joined Debbie Qaqish to talk about the importance of financial accountability. You can see the top three quotes on Twitter below.
Ron says marketing isn’t about “let me spend & trust me” it’s about “let me tell you what works & grow those programs.” #WRMRRadio
— Leigh Chesley (@_chesleigh) March 17, 2016
— Elizabeth Fairleigh (@efairleigh) March 17, 2016
Creating targets should not be a scary conversation between marketing & finance, be open & honest and speak early & often #WRMRRadio
— Lauren Byers (@lebyers) March 17, 2016
To learn more about the great partnership our team shares, listen to the 30-minute interview titled An Interview with a CMO & a CFO: Adopting Financial Accountability featured on WRMR PowerTalkRadio for Revenue Marketing™ Leaders.